https://scientificeditorial.com/index.php/JAC <p>_{The JOURNAL OF APPLIED COSMETOLOGY is an international journal dedicated to publishing original papers, reviews and other material which represent a useful contribution to research on the skin and on cosmetics. It is aimed at cosmetic chemists, dermatologists, microbiologists, pharmacists, experimental biologists, toxicologists, plastic surgeons, and all other scientists working on products which will come into contact with the skin and its appendages. The Journal is published every 4 months in English. It is distributed to cosmetic chemists, dermatologists, plastic surgeons, medical and pharmaceutical schools, medical libraries, selected hospitals and research institutions through the world, and by subscription to any other interested individuals or organizations. Statements and opinions expressed are personal to the respective contributors and are not necessarily endorsed by the Editor(s), Advisers, Publishers of Distributors of this Journal.}</p> World Health Academy Publishing House en-US Journal of Applied Cosmetology 0392-8543 https://scientificeditorial.com/index.php/JAC/article/view/Exploring-the-Impact-of-Neuromarketing-on-Consumer-Behavior-in-t <p>This study examines the impact of neuromarketing strategies on consumer behaviour in the cosmetic industry, focusing on age- and gender-based differences in responses to marketing stimuli. Employing a mixed-methods approach, the research combines quantitative analysis through Structural Equation Modelling (SEM) with qualitative insights from survey data. The findings reveal that neuromarketing significantly influences consumer behaviour by eliciting cognitive and emotional responses. Younger consumers, especially Millennials and Gen Z, respond positively to sustainability, inclusivity, and emotional messaging, while older consumers prioritize product efficacy and long-term benefits. Gender differences are evident, with women favoring emotional narratives and men being more influenced by practical and functional appeals. This research highlights the growing importance of neuromarketing in designing effective and ethical marketing strategies, offering valuable insights for both academic and industry applications in the rapidly evolving beauty market.</p> Blerta Pajaziti Uran Radoniqi Blin Pajaziti Marija Glavas Dodov Copyright (c) 2026 Journal of Applied Cosmetology 2026-03-06 2026-03-06 44 1 of print of print 10.56609/jac.v44i1.591 https://scientificeditorial.com/index.php/JAC/article/view/Perceptual-qualities-of-Physiorelax-CBD-cream <p><strong>Products with CBD are gaining ground in the cosmetic and massage cream market. However, the growing trend towards natural and effective pain relief and CBD-containing creams underscores the importance of making a well-informed product choice. By examining the organoleptic properties of these creams, we can obtain valuable insights into their performance and acceptance, contributing to a more informed market. To investigate the sensory profile of Physiorelax® CBD compared to three other CBD-infused topical massage creams, all aimed at providing natural relief for muscle and joint pain. An initial group of 20 panellists trained in sensory panel methodology since 2018 was convened to evaluate the four products. The presentation of the creams was randomised and blinded. Organoleptic characteristics were assessed using quantitative scores. The four creams exhibited a comparable sensory profile overall, with Physiorelax® CBD standing out in certain aspects related to appearance and pick-up characteristics. Physiorelax® CBD showed higher scores compared to Fisiocrem® Cannabis in integrity of shape (*P=0.006; *P=0.003 after 10 seconds), firmness (*P=0.006), and stickiness (*P=0.033). It also differs in initial glossiness (in terms of visible shine observed in the cream before application) compared to Cannaben® (*P=0.005), Alivium® CBD (*P&lt;0.005), and Fisiocrem® Cannabis (*P=0.02), with a median of 70 (Alivium® CBD median of 50; Cannaben® and Fisiocrem® Cannabis median of 75). Physiorelax® CBD excels in some sensory characteristics of application compared to the other topical products tested. With a 1% CBD concentration and a blend of anti-inflammatory and analgesic natural ingredients, Physiorelax® CBD stands out as a strong option from a sensory and formulation perspective, showing properties that may be of interest for topical musculoskeletal products. However, no conclusions on clinical effectiveness can be inferred from this study.</strong></p> Jordi Bertrán Novella Pere Guiró Coll David Asensio Torres Nora Dieguez-Martínez Mónica Giménez Copyright (c) 2026 Journal of Applied Cosmetology 2026-04-07 2026-04-07 44 1 of print of print 10.56609/jac.v44i1.610